Can someone tell what you do in under five seconds?

Picture a busy prospect skimming your homepage on their phone. Are they clear, or are they squinting?

Who do you actually help?

Not who you'd love to help. Who you help today.

Do you have a clear, written value statement?

Something you'd actually paste into a proposal — not a vibe in your head.

How proud are you of how your brand looks right now?

Be honest. Future-you will thank you.

Do your logo, colours, fonts and documents feel consistent?

Same vibe across the website, deck, proposal, email signature and LinkedIn — or a bit of a Frankenstein situation?

When did you last refresh your visual identity?

How does it feel to send people to your current materials?

Website, proposal, deck, profile — the stuff prospects see.

Does your website explain what you do in a few seconds?

Above the fold, no scrolling required, no jargon required.

Is there a clear next step for visitors?

One obvious thing to do — book, buy, download, message — not a maze of menus.

How often does your website actually generate enquiries?

Do you have a short company profile or service overview?

One link or PDF you can send when someone asks 'so what do you do?'

Do you have a proposal or pitch deck template that actually looks good?

Branded, designed, easy to reuse — not a Word doc with your logo top-left.

Do you have testimonials or case studies designed properly?

As assets you can post, send, or drop into a proposal. Not just words on LinkedIn.

Do you have a digital business card?

A single link that holds your contact, links, brand and bio. Replaces the paper card.

What are your preferred social media channels?

This is where your customers are, where they make decisions.

Do your social profiles clearly explain what you do?

Headline, About, Featured — does it pitch you or just list your job titles?

Do you have a cohesive brand content strategy?

Do you know what you want to say to the market?

How active and credible is your company page?

Recent posts, visuals, banner, About section that doesn't say 'Welcome to our page'.

Do you show up consistently on social media?

A steady rhythm your audience can feel — not three posts then radio silence for two months.

Do your posts use branded, reusable templates?

So content looks part of the brand — and doesn't eat half a day to make each time.

How well does your content actually market your business?

Be honest — is it pulling attention and enquiries, or just filling the feed?

If you could fix ONE thing about your brand this month — what would it be?

Don't overthink it. The first thing that came to mind is usually right.